Povalo Becomes an Official Chewy Affiliate Partner

KNOXVILLE, Tenn. Povalo, the pet wellness app from Knoxville-based Broken Racket Labs, has been accepted into Chewy's affiliate program as an official partner, less than three months after Povalo launched on the App Store in June 2026.

Povalo helps pet owners keep daily care in one place: meals, treats, medications, weight, walks, and vet records. A single Povalo Wellness Score™ and four progress rings show how the day is going, and households can share care so partners, family, and sitters always know what's already done.

As a Chewy affiliate partner, Povalo will bring shopping and restocking closer to the routines owners already track. Food, treats, and everyday essentials logged in the app will link to Chewy, starting in an upcoming update.

“I built Povalo around my dog, Apollo, because I wanted one calm place to see that he was doing well. Owners already log what their pets eat every day in Povalo. Working with Chewy means that when the bag gets low, restocking is one tap away.”

Since launch, Povalo has added an Apple Watch app with GPS walk tracking, heat-aware walk alerts, a printable Povalo Pet Report™ for vet visits, local meetups with other pet owners, and AI-powered wellness insights for Pro members.

About Povalo

Povalo is a pet wellness app for iPhone, iPad, and Apple Watch, developed by Broken Racket Labs, LLC in Knoxville, Tennessee. It is free to download on the App Store.

App

Povalo: Pet Health Tracker

Platforms

iPhone, iPad, Apple Watch

Price

Free, with optional Povalo Pro ($7.99/mo or $69.99/yr)

Developer

Broken Racket Labs, LLC (Knoxville, Tennessee)

Launched

June 2026

Media contact

Ryan Hamby, Broken Racket Labs
[email protected]

Free on the App Store. Open this page on your iPhone to download instantly.